What to Consider When Hiring a Content Creator
Photo by Maria Alexandra Media. Glam by Aly Rose Beauty Team.
Finding the Best Content Creator for YOU.
In today’s digital age, having a wedding content creator by your side isn’t just a trend, it’s a modern-day essential. While your photographer and videographer capture the timeless moments, your content creator is there to document the real-time magic… the laughter between shots, the stolen glances, and all the little in-between moments that make your day uniquely yours!
If you’re thinking about hiring a content creator for your wedding, here are a few important things to keep in mind:
1. Know What You’re Looking For
Not all content creators offer the same services. Some specialize in behind-the-scenes footage, others focus on same-day highlight reels or social media takeovers. Decide what kind of content you want… raw footage, edited reels, TikToks, or Instagram Stories and find a creator who offers a package that aligns with your vision.
2. Experience Matters
Weddings are fast-paced and unpredictable. An experienced content creator knows how to capture emotional, candid moments without getting in the way. Look for someone who has worked weddings before (not just influencers or lifestyle creators), and don’t be afraid to ask how many weddings they’ve done!
3. Check Their Style & Aesthetic
Every content creator has a unique eye. Review their portfolio to see if their editing style, tone, and storytelling vibe match your own. Are their reels cinematic or playful? Are the transitions polished and professional? Your wedding content should feel like you.
4. Turnaround Time
One of the biggest perks of hiring a content creator is the speed! Many offer 24-72 hour turnaround times for highlight reels—perfect for reliving your day while you're still on cloud nine. Be sure to confirm turnaround times so expectations are clear.
5. Communication is Key
This person will be with you on one of the most important days of your life. You want someone who is professional, warm, and easy to communicate with. Pay attention to how responsive they are from the very beginning—that’s usually a good indicator of how they’ll handle your wedding day.
6. Privacy and Content Usage
Always ask how your content will be used. Will they share it on social media? Do you get full rights to all footage? A clear contract helps protect both you and the creator. If you’re particular about privacy or guest exposure, make sure that’s communicated upfront.
7. They’re Not a Replacement for Your Photographer or Videographer
A content creator captures a completely different side of your wedding—think iPhone footage, candid clips, and story-driven moments that are perfect for sharing with friends and family. They work alongside your photo and video teams, not in place of them.
8. Personality & Presence
Let’s be honest—you’ll be spending hours with this person on an emotional, high-energy day. You want someone who brings positive energy, blends in easily, and makes you feel comfortable. A great content creator doesn’t just show up with a phone—they show up ready to support your joy.
Hiring a content creator is about more than just trending TikToks or curated Instagram posts, it’s about capturing the heart of your day in a way that feels authentic, immediate, and deeply personal. When done right, your content creator becomes an extension of your story, preserving memories you didn’t even know were happening!
If you're curious about how a wedding content creator could elevate your big day, we’d love to connect and walk you through what we offer here at San Diego Content Creator!
Because every love story deserves to be told—beautifully, authentically, and in real-time!
Xx,
San Diego Content Creator Team